Thanks to Fatherly I was recently invited to attend an event celebrating the Mamaroo — a baby seat manufactured by, wait for it, 4Moms. You can watch my misadventures in the video above. I was the only man at the event (except for the CEO. That’s right, the CEO of 4Moms is a man… don’t everyone break your keyboards writing that thinkpiece all at once) and I felt it. Trust me, men, you would have loved this event. The food was bomb and I even got to ride in a giant version of a baby seat. Plus, who doesn’t like a gift bag? I’m not naive. Women still do the majority of caring for baby. I’m sure marketing agencies have run the numbers. I’m not suggesting we completely re-invent baby packaging for men. There would be too many dark colors. But this is a sign that men still have a lot to do to change the culture around parenting. I should not be the only man at a Mamaroo launch event. What’s more manly than a robotic chair that rocks you to sleep? I think I speak for all dads when I say we want to know about that shit! Until then, I’ll be doing my duty as Dude to Dad – attending mom events and eating the majority of the mini frittatas.
