But with the market for dad diaper bags booming and new companies like Kinbuilt, Paperclip, and Tactical Baby Gear offering dads more masculine alternatives, Ju-Ju-Be realized it was missing a golden opportunity. As of next week, the company finally gets into the action with its inaugural line of diaper bags for guys: the Ju-Ju-Be XY Collection. Billed as both “rugged and finely tailored,” the Ju-Ju-Be XY Collection features five different styles that include three backpacks, a duffel bag, and a messenger. All are machine washable, boast stain-resistant fabrics that shed water, and come with plenty of pockets to keep the diaper cream away from the baby formula. All are available in one of three colors: carbon black, dark blue, or gray. And all are versatile enough to take to work when they’re not pulling diaper duty. The Hatch ($160) is a top-loading backpack with an ergonomic shoulder harness, zippered water bottles, and fast-closing magnetic latches; the Base ($80) rocks a lightweight changing pad and insulated bottle pocket, not to mention quick access zipper; and the Vector ($135) has a padded back panel and soft wicking mesh, upgraded changing pad, and extra tall bottle pockets. The Clone duffel, meanwhile, is dubbed a more “dad-friendly” version of Ju-Ju-Be’s uber-popular BFF ⏤ it includes a memory foam changing pad, brushed fabric cell phone pocket, and gusseted external bottle pockets ⏤ while the messenger is actually the aforementioned Helix. Okay, so maybe it’s not a man purse, after all, although it is smaller than a standard messenger bag. It’s ideal for toting both a MacBook Air and a WaterWow! All five bags in the XY Collection come with Ju-Ju-Be’s standard lifetime warranty and officially go on sale Tuesday, August 15. Buy Now $0
